Client Benefits
Working with PRGN offers big-agency capabilities and reach with the personal service and attention to details of a small agency. Clients benefit from having the hands-on involvement of equity-owning senior counselors on every assignment from strategic development through execution.
Flexibility is the key to working with PRGN. Clients can choose to work with one agency or several. They can decide whether to instruct agencies individually or through a single lead agency.
History
Looking to provide outstanding global public relations solutions while capitalizing on local agency and team expertise, more than 20 distinguished agencies from around the world formed PRGN in 1992. Each agency adheres to the code of ethics established by the Public Relations Society of America and adopted by PRGN. From the start, the mission was simple: provide first-class public relations services in major geographical regions from principal-level local market experts.
Fast Facts
Here is a quick glimpse into PRGN:
- PRGN includes 38 member agencies based in the United States, Central and South America, Europe, Canada, Pacific Rim, South Asia and the Caribbean.
- The invitation-only membership assures only the best of the best are involved. Member firms are required to meet stringent selection and performance requirements.
- All agencies operate independently with a focus on entrepreneurial leadership - bringing value to client's needs.
- Combined member facts and figures include:
- 330 years of agency principals experience
- 220 employees internationally
- $28 million combined annual revenue
- Agencies work together efficiently:
- One agency is positioned as the "lead" agency to manage
administration and billing. - Clients have the flexibility to pick and choose partners based
on regional and specialty expertise.
- One agency is positioned as the "lead" agency to manage
Leadership Team
PRGN is run on a democratic basis. Members vote on major decisions at the network conferences usually held twice a year. The executive committee, comprised of five to six members and led by the president, manages the day-to-day business of the organization.
The executive committee includes:
President, Frank Cullen
Cullen Communications
Dublin, Ireland
President-Elect, José Luiz Schiavoni
S2 Comunicação Integrada
Sao Paulo, Brazil
Past President, Scott Hanson
HMA Public Relations
Phoenix, Arizona USA
Secretary, Mark Paterson
Currie Communications Pty Ltd
South Melbourne, Australia
Treasurer, Joseph M. A. Ledlie
The Ledlie Group
Atlanta, Georgia USA
Marketing Co-ordination, Uwe Schmidt
Industrie-Contact AG
Hamburg, Germany
